Southeast Asian esports organization EVOS Esports has revealed a new collaboration with sports apparel brand Puma. The companies have teamed up to produce a co-branded tracksuit as well as a unique activation that combines virtual and physical items. By purchasing the tracksuit, fans will also receive an in-game item for Mobile Legends: Bang Bang.
The item is a custom EVOS emote, specially produced for the organization by developer Moonton.
While team-branded items inside games are becoming more common, particularly through revenue share esports programs, it is much more unique to see such an item created and promoted as part of a brand collaboration of this scale.
(Photo : Hyperpix)