JPEG on the Blockchain: Image Structure Creator Believes Tech Can Fight Copyright Theft


The corporation that established the preferred JPEG picture structure believes blockchain could be made use of to verify images, as properly as flag fakes and impression theft.

The Joint Photographic Experts Group (JPEG) mentioned blockchain has “great possible” as the basis of a program that would use a combination of encryption, hash signatures and watermarking in an image’s metadata to defend copyright, Digital Trends noted Thursday.

The program could have positive aspects over current verification versions, JPEG mentioned at a new conference in Sydney, Australia. As an alternative of signing up for a distinct software, blockchain implies material creators and conclusion-consumers can basically reference the metadata designed into images themselves.

JPEG is a joint committee, fashioned from numerous complex standardization authorities all-around the planet that established and now maintains the preferred impression structure of the identical identify.

At the conference, the group also discussed irrespective of whether blockchain, and maybe sensible contracts, could be made use of in media forensics as properly as to much better defend user privateness and safety.

Social media networks, these as Fb, could even use their proposed blockchain program to flag stolen and faked pictures uploaded to their platforms, JPEG advised.

The plan of making use of blockchain technologies to verify images is not new. Photography organization Kodak, as just one instance, licensed a third occasion to build a DLT-based program in early 2018 to incentivize consumers to report fakes and copyright violations in return for a “KodakCoin” cryptocurrency.

But JPEG’s blockchain approach is still in its infancy. The group mentioned it would continue on consulting with field figures prior to moving any further more ahead.

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