ICE Snaps Up Loyalty Method Service provider Bridge2 to Raise Bakkt’s Client Enjoy


Intercontinental Trade (ICE), the bitcoin warehouse’s father or mother company, announced Wednesday it experienced agreed to receive Bridge2 Options, a loyalty remedy provider for both equally retailers and buyers. Bakkt, in convert, will use its money from its ongoing Sequence B fundraising round to receive Bridge2 and apply its resources to its purchaser app.

In a statement, Bakkt CEO Mike Blandina wrote, “with the start of the Bakkt app, we will, for the very first time, supply buyers a robust platform to consolidate and use all of their electronic belongings, from crypto to loyalty details to in sport tokens, in one user-welcoming wallet.” 

Bakkt will choose benefit of Bridge2’s present relationships with banks and retailers, as very well as its “Loyalty Fork out solution” to start new goods, he said. 

The company very first uncovered its intention to construct a cell purchaser app previous October, when Blandina, then the chief product or service officer, wrote in a site article that Bakkt was hoping to “make it effortless for buyers to find and unlock the benefit of electronic belongings,” as very well as facilitate transactions and tracking.

“Merchants achieve accessibility to a broader set of clients with expanded spending electricity,” Blandina wrote at the time.

The app is most likely to assistance extra than just bitcoin, however a precise record of supported belongings or other digital types of benefit have not yet been released.

Bakkt formerly announced it was concentrating on a start day in the very first fifty percent of 2020.

Bakkt introduced previous calendar year as an institutional-centered bitcoin warehouse, supplying futures and alternatives contracts in conjunction with father or mother company ICE. Its previous CEO, Kelly Loeffler, was appointed to the U.S. Senate by Georgia Governor Brian Kemp, leading to Blandina and COO Adam White’s elevations to the CEO and president roles, respectively.

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